CREATIVE PRODUCTION

BrandBox

The Brief

Two markets, one brand, and a steady stream of pieces that needed to be seen.

BrandBox is a luxury house for authenticated Hermès bags and fine watches, built on three promises: guaranteed authenticity, white glove service, and access to rare pieces sourced for the client. It began in Hong Kong and now operates in India as well, with Instagram as a main stage for both (@brandboxhkg and @brandboxind).

New pieces, collections and launches arrive as raw footage, long-form video or product stills. The brief was to turn all of it into short, polished content for launches, product demos and ongoing promotion across both markets.

I work with both arms of the brand and handle the work from raw material to final export.

The Work

Three ways of turning material into reels.

Launch and demo edits from original footage

Cutting supplied footage down into tight vertical reels. This covers a new watch collection edit built from launch footage, with each product shot paired with a worn-on-wrist shot, and a real-footage-only walkthrough of nine Hermès bags, structured as a hype open, the walkthrough, then a classy close. Voiceover, sound and text overlays are added in the edit.

Product animation from stills

Where a piece only existed as photography, I animated it: a six-bag card-reveal series, a turntable series, and Mini Kelly product films. Each bag is composited from the real product photo rather than regenerated, so leather, hardware and colour stay true.

Story-led promotion

Short narrative reels that bring the brand’s promises to life: an invitation handoff between two hands, an animated café reel, and a “can we source it?” sequence that puts the sourcing promise on screen. I direct the voiceover and sound myself, and build message-style chat sequences as overlays composited in the edit.

Live on Instagram

Posted on @brandboxhkg.

What I handled

From raw footage to final export.

Reviewing raw footage and selecting the moments worth keeping
Cutting long footage into short-form edits for launches, demos and promotions
Scripting, voiceover direction, music and sound design
Text overlays, colour grade and final assembly in DaVinci Resolve
AI-assisted animation, with real product pixels protected, where no footage existed
Formatting and export for Instagram, for both the Hong Kong and India accounts

The Outcome

One person, one pipeline, content for every kind of launch.

BrandBox now has a repeatable way to turn whatever arrives, whether footage, stills or just an idea, into reels that match the standard of the pieces, across two markets.

In the first two months that came to 22 videos, across both markets, all cut, graded and exported by me.

Testimonial

The deliverables exceeded our expectations.