Packaging, app & web

Smart Roots

Client: Smart Roots
Industry: Coir manufacturing
My role: Packaging design and rebrand, CoirIQ app, website
Status: Packaging done. App in its final stages, beta soon. Website in build.

New packaging and a rebrand for a coir manufacturer, an app for coir mills built from scratch, and a rebuilt website. The app is in its final stages and heading into beta, and the website is in build.

Smart Roots is a coir manufacturer run by a family that has worked the same material for six generations. The brief came in three parts: new product packaging and a rebrand, an app for coir mills, and a revamped website to replace the old one.

I took all three, as one person, so the packaging, the app and the site come from the same hand.

Smart Roots Seed Starter pack — Seed Starter

Smart Roots Cow Dung Manure pack — Cow Dung Manure

Smart Roots Vermi Compost pack — Vermi Compost

Smart Roots Poultry Manure pack — Poultry Manure

Smart Roots Coco Peat Compost pack — Coco Peat Compost

Smart Roots Organic Manure pack — Organic Manure

Smart Roots Coir Pith Low EC pack — Coir Pith Low EC

01 / 08

The work

Three pieces, one brand.

Product packaging and rebrand

Product package design and a rebrand for Smart Roots, across the range: seed starter, cow dung manure, vermi compost, poultry manure, coco peat compost, organic manure and coir pith low EC. Each pack has its own colour and product picture.

CoirIQ, an app for coir mills

An app that helps mill owners work out purchase and raw material costs. I built it from scratch. It is built for English and eight Indian languages: Tamil, Malayalam, Telugu, Kannada, Hindi, Marathi, Bengali and Gujarati.

It works out production cost, sets a selling rate, compares two options and records trades, in rupees, per 1000 husks. Each job is one screen of sections that open in any order, with a live result under the form.

A mill owner’s day in the app

Welcome screen — 1 Sign in with a mobile number.

Home screen with the daily profit — 2 See today’s profit at a glance.

Cost screen filled in — 3 Fill in the cost in any order.

Cost summary — 4 Get the production cost, ready to share.

Compare screen with two scenario cards — 5 Compare two options.

Trade entry with collapsible sections — 6 Record the trade.

Still being connected

Phone sign-in with a real SMS provider, sending summaries over WhatsApp and billing for the paid plans are still being connected. A full run on a real Android phone and the large text size in every language are still to check.

The new website

A rebuild of the Smart Roots website as seven pages: home, about, infrastructure, products, product detail, certifications and contact.

Where it stands

Heading into beta.

The packaging is done. The CoirIQ app is in the final stages of build and will go out in beta soon, and the new website is in build. Results will be added here once they are live.